Humla enhances customer offerings and increase loyalty through embedded finance.
Accelerating development of payments and financial solutions
We’re a Swedish fintech startup acquired by the leading food retail group Axfood, and we’re on a mission to accelerate the development of payments and financial services that strengthen existing customer offers and increase loyalty in the Swedish food retail market.
Embedded finance
As the first player in Sweden, we’ve developed a cutting edge experience for payments using SEB Embedded's Banking-as-a-Service platform.
Our mission
Payments and financial services are a strategically important area for Axfood, and now we’re extending the customer offer by integrating financial services in the Swedish food retail market that we’ve developed in close collaboration with SEB Embedded.
With embedded finance we are able to integrate financial services into our non-financial products, therefore we don’t need to become a bank ourselves to offer our customers a complete shopping experience regardless physical or digital channel.
The nest
We’re a bunch of creative thinkers and sharp builders with a limitless imagination.
Our bumblebees
We constitutes of a strong diversified team which we believe is core to success. We solve challenges through curiosity, understanding and a strong desire to create world-leading experiences.
Designing with people in mind
The people are the beating heart of everything we do. We deliver results that are imbued with user-centered development, business, CX as well as in engineering.
We care about our people
Our people are of the utmost importance and we never let each other fail. We support, boost and cheer each other to build a safe workplace where everyone feels participation and valued.
Accelerated development
We work with some of the market’s leading partners in financial services and are constantly curious where the world is heading where our fast-paced environment allows us to adapt to market changes.
We invest in the best
We are always open to meet new talents who are eager to challenge, change and be part of a fast-paced environment with the mission of accelerating financial services.
Humlakortet
Our first financial service released on the Swedish retail market. We identified a gap where people want to pay with their own money but don't have the same access to benefits as credit card users, and we changed that.
Industry
Retail & Financial Services
Solution
Debit Mastercard with a loyalty model built on SEB Embedded Banking-as-a-Service platform integrated into iOS app.
Pay with your own money and get rewarded
01.
Humlakortet was a debit Mastercard built on embedded finance. Each purchase of SEK 50 or more gave the customer a point, after 20 points a reward could be redeemed in the app at some of Sweden's largest retail brands.
Increased financial control
02.
Since the consumer purchases with their own money and no credit, it meant increased control over their personal finances. Humlakortet came without a fee and any amount could be deposited to the card via Swish.
Replaced ordinary debit cards
03.
Humlakortet replaced the ordinary debit cards and was meant to be used for the daily purchases that would otherwise have been made anyway, such as transportation, food, entertainment, and purchases abroad. Humlakortet worked world wide and came without a foreign transaction fee.
We believe that we’re on to something remarkable.
Our strategic integrations and partnerships enables us to establish products that have never been seen before on the Swedish financial market.